By: M4G Bureau
Last updated : December 31, 2018 11:13 am
A recap of ‘Have Your Say!’ poll outcomes on a few key issues
Should media owning firms stay away from agency business?
Is OOH industry paying enough attention to eco-friendly practices?'
Will smart city development open up more OOH opportunities?
Is solar-powered lighting feasible for OOH media illumination?
Should OOH industry frame its own advertising standards?’
It is evident from the poll outcomes that Indian OOH is cognizant of the key issues that are to be addressed, as well as the big steps that will bring about a transformational change of OOH business.