Vivo India signs MediaCom as AOR agency

The media agency will be responsible for the media strategy, planning, buying and implementation for all mass media

GroupM's media agency MediaCom has been awarded the media mandate for Vivo India. In this AOR, MediaCom will be responsible for media strategy, planning, buying and implementation for all mass media. The account, won following a multi-agency pitch, will be managed and supervised from the MediaCom's Gurgaon office.

Speaking about the win, Navin Khemka, CEO, MediaCom South Asia, says, "The growth of the telecom industry in India is unprecedented and the smartphone adoption brings exciting opportunities. Vivo is one of the leading and innovative players in this space. We are delighted to partner with Vivo and looking forward to creating unmatched brand value and innovative solutions for our consumers."

Commenting on the partnership, Jerome Chen, CMO, Vivo India said, “We understand that being creative is as important for a brand as its product innovation. MediaCom’s creative ideas and approach resonate with Vivo’s ethos as an innovation-driven brand. As we continue to grow stronger in India, we believe this partnership will enable us to step up our engagement with the consumers even more. We look forward to a long and mutually successful partnership with MediaCom.”