Vibgyor Media bags DOOH tender for Prayagraj Junction

Formally known as Allahabad station is decked up with 66 digital display screens for advertisement and train running information

A UP based media owning firm, Vibgyor Media along with tech partners DAN Electronics bags a sole right to install digital display LED screen media at Prayagraj Junction Railway station for the duration of 5 years. The tender has been awarded by North Railway Central division.

The company has installed close to 66 led screens at different locations such as platforms, concourse area, waiting room and etc. of the station. The huge number of formats includes various ranges of screens ranging from 3 ft x 6.5 ft digital standees to 49 inches and 55 inches horizontal and vertical screens.The company is providing three duration slots - 10 seconds, 15 seconds and 20 seconds. Installed at the beginning of this month, the company has already started to get advertisers for these screens where the Durian furniture brand is the first to take spots. The screens also showcase the running, arrival and other train related updates.