By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
DMRC, St+art India Foundation, Asian Paints, Singapore High Commission, Singapore Tourism Board and Sanskriti Foundation set out to beautify Metro stations
The beautification project could possibly open up a new engagement opportunity for the Indian OOH firms as well.
On this initiative, Lim Thuan Kuan, High Commissioner of Singapore to India, said: “As vibrant, ever growing cities, Delhi and Singapore face similar challenges of balancing between preserving nature and urbanisation. Singapore has adopted the concept of a ‘City in a Garden’ as we strive to introduce more greenery into our urban landscape. The Arjan Garh Metro Station project is exciting as it brings together Singapore and Indian artists to explore this theme from their unique artistic and cultural perspectives. We hope the completed work will bring more colour and life to the surrounding neighbourhoods!”
Stressing upon the power of art, Giulia Ambrogi - Co-Founder & Curator, St+art India Foundation, expressed, “Four different artists, four different styles, yet a common research on the topic of the nature, one of the favourite subjects of their own practice. This individual approach became here a common venture to create an immersive imagery and transform inside out the concrete surfaces of the Arjan Garh metro station into an archive of local flora and fauna. With this second St+art station, we hope to create a diffused museum for the city.”
Speaking about the project, Akshat Nauriyal, Co-Founder & Content Director, St+art India Foundation, shared, “Transit spaces in big cities like Delhi stand as modern structures but are also very inert and non-interactive for the people who use them the most. Through the ‘Art Stations’ project, we hope to add a bit of vibrance in everyday commuters’ lives. Also, since the footfall in these spaces is so high, the project will truly bring art to the masses.”
Anuj Dayal, Spokesperson for DMRC, emphasised the role art is playing in enhancing a commuter’s experience, “The Delhi Metro utilises its spaces for the promotion of art, culture and heritage. Apart from having a museum inside the Patel Chowk station, DMRC has installed decorative panels, art works at various stations such as Mandi House, Janpath, ITO, Udyog Bhawan, INA, Jor Bagh, Green Park etc. For this unique initiative at Arjan Garh Metro Station, Delhi Metro has tied up with St+art India, which is a non-profit organisation working for the promotion of street art. The Govindpuri Metro station on the violet line (ITO-Faridabad) was also given a new look with various artistic illustrations in tie up with the same organisation.”