Times OOH expands media portfolio with new acquisitions in Chennai

The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards

Times OOH, an outdoor media owning firm, has acquired the exclusive media rights on Chennai’s central and southern billboards.

Located in the heart of the city at Chetpet and iconic spots at OMR, these mediums cover some of Chennai’s prime and busiest areas from Chetpet bridge to Perungudi and Sholinganallur toll plazas. The diverse kitty comprises of massive unipoles, impactful gantries, toll plazas and more. These strategically placed billboards can certainly provide uninterrupted visibility to brands and reach out to more than 1 lakh vehicles per day.

In Tamil Nadu, the firm also has exclusive media rights at Coimbatore and Trichy airports.

Speaking about the new acquisition, Shekhar Narayanaswami, CFO and Head of Acquisitions - Times OOH, said, “Chennai has always been a lucrative market for us and its billboards are undoubtedly amongst the most potent OOH media properties for advertisers across the country. At Times OOH, we plan to serve 14 media units, offering high impact options like unipoles and gantries at OMR, followed by vibrant, eye-catchy butterfly panels in Chetpet. After our runaway success with Coimbatore and Trichy airports, we are highly positive with this new crucial addition in our portfolio.”

Brands like Amazon Prime, Zebronics and SPR Constructions have come on board to advertise on the billboards. Chennai’s Chetpet is a well-developed, prime residential neighbourhood, while OMR, the growing IT corridor with large number of offices and residential real estate, is on its way to becoming a highly developed sub-city.