Results For "Traditional-Media"
20 News Found
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
Rohan Ekbote, GM - Media Planning, Vodafone, on OAA 2022 Jury panel
In OOH News By M4G Bureau - July 27, 2022
Rohan is an experienced media professional with 15 years of experience in media planning, campaign amplification and media buying, both in digital & traditional media spaces.
Global consumer spending on media content & tech surges 6.1% in 2020: PQ Media
In Research By M4G Bureau - March 02, 2021
Overall digital media content devices was the largest of the nine major digital and traditional media platform categories in 2020, generating $440.5 billion
Times OOH expands media portfolio with new acquisitions in Chennai
In OOH News By M4G Bureau - November 24, 2020
The media owning firm has acquired exclusive media branding rights on the capital’s central and southern billboards
Myanmar’s Ganad Media adopts Moving Walls’ LMX audience metrics, sales automation solutions
In Digital OOH By Rajiv Raghunath - November 12, 2020
Ganad’s offering, which extends across digital, retail, transit and traditional media assets, will now be supplemented by planning and in-campaign audience performance analytics
Indira IVF ropes in Madison Media as its Media AOR
In OOH News By M4G Bureau - October 08, 2020
The agency will handle Traditional Media Planning, Buying & Strategy
Political ad spend to mitigate US market decline in 2020 second half: MAGNA report
In Research By M4G Bureau - September 21, 2020
In its recently released US market half-yearly advertising report, MAGNA expects the market to stabilise in the second half; a 4% rebound in 2021 advertising spend
OOH to reach Rs 46bn level in 2022 from Rs 39.1bn in 2019: FICCI-EY M&E Report
In Research By Bhawana Anand - March 30, 2020
Traditional media accounted for 54% of total OOH revenues, transit 39%, DOOH 2%
Asian Paints taps southern markets with diversified strategy
In Campaigns By Pray Jani - January 22, 2020
MOMS Outdoor Media Services manages to create unmissable visibility by tapping into the innovative and effective formats in each state
‘Digital is beautiful and with so many possibilities’
In Viewpoints By Rajiv Raghunath - July 04, 2019
Dooha-media is a Qatari company specialised in DOOH advertising and in-mall campaigns. This technology-driven firm offers a variety of digital and traditional media assets in different locations in Qatar