By: M4G Bureau
Last updated : April 09, 2019 4:29 pm
The 360-degree promotional ad campaign by the theme park brand engages its target audience with the idea that fun multiplies with like-minded groups
The ad campaign, which has been released in two different versions, a 45-second-version for TV media and a 60-second-version for the digital platforms and cinemas, revolves around the personal narratives of three families who share experience at Imagica.
“Imagica is synonymous with fun, excitement, entertainment and the idea of
Joy Ghoshal, Co-Founder and Head - Creative Strategy, Marching Ants, which has conceptualized the campaign added, “Going beyond the predictable way of advertising the key attractions of a theme park, the campaign was aimed to bringing to the fore beautiful moments of fun and pleasure with a larger group of like-minded sharing a similar mind-set in the simplest way. And, to highlight the feeling of freedom interspersed with comfort amongst the crazy experiences and the inside jokes shared within a group. The story of the ad film has been structured to appeal and build connect, with the right audience.”