TDI International gears up for media expansion at Kashmere Gate Delhi Metro station

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights at this station is gearing up to leverage the impending growth opportunity.

As per the expansion work underway, the Kashmere Gate Delhi Metro station would become one of the biggest Metro junctions. Passengers travelling between Escorts Mujesar and Jama Masjid, Dilshad Garden and Rithala and HUDA City Centre ad SamaypurBadli will all be travelling via the Kashmere Gate Station under the model of Multi-Modal Integration (MMI) in Delhi where three links will be connected at the concourse level. After the expansion, the ridership is expected to shoot up to over 5 lakhs passengers every day.

This physical expansion of the station will facilitate the setting up of new media formats on the platforms and at the food halls, stairs, entry & exit points and concourse areas. Currently, advertisers from various categories such as FMCG, automobiles, media & entertainment, and consumer durables have been seen showcasing their products and services at this station. TDI International expects a greater number of brands to mark their presence at this station.