Nestle UK&I to use 100% recycled paper for OOH branding

In Campaigns By M4G Bureau - March 25, 2021

The FMCG major is the first in UK to use 100% recycled paper for its outdoor campaigns and will use the new format to promote its brands Polo, KitKat, Quality Street, and Nescafé.

‘Quantification of OOH impact needed’

In Viewpoints By M4G Bureau - March 18, 2021

Post lockdown when out-of-home movement of consumers had practically come to a standstill and marketing initiatives were frozen for want of consumer attention, FMCG major ITC found an opportunity to tap metro markets with strategic use of OOH. Aishwarya Pratap Singh, Head – Marketing (Snacks, Noodles & Pasta), ITC Ltd, shares his viewpoints on how multiple outdoor campaigns launched across metro cities helped the brands Sunfeast, YiPPee! and Bingo! connect with the consumers once again and accelerate their market reach.

Brands require focused experiential marketing with strong proposition

In OOH News By Bhawana Anand - September 25, 2020

In order to stand out in market, automobile brands and organised retail sector are expected to start spending on experiential marketing by Diwali festival

Adani Wilmar ensures safety of buyers & sellers

In OOH News By M4G Bureau - September 16, 2020

The company has distributed face masks and face shields to retailers in metros and has also installed hand sanitising kiosks in local grocery shops for buyers

Will Adani Wilmar jump back on metro branding with #Metrobackontrack?

In OOH News By Bhawana Anand - September 14, 2020

Rohit Markanday, DGM- Trade Marketing, Adani Wilmar shares their marketing plans with regards to metro and outdoor branding

WooHoo Screens gears up to resume operations

In Digital OOH By Pray Jani - May 27, 2020

Focus on media at corporate parks; media inquiries expected from FMCG, healthcare and insurance and automobile brand categories

Future Consumer Ltd names FMCG Veteran Rajnikant Sabnavis as CEO

In OOH News By M4G Bureau - December 04, 2019

Sabnavis brings in over 30 years of experience in creating and leading dynamic FMCG brands across India

FMCG & Automobile categories are bigger takers for audience mapping

In OOH News By Pray Jani - October 17, 2019

Expanding their audience profiling avenues, RadioLocus sees brands being enthusiast about OOH ROI

English Oven leverages frequency building format to capture Delhi market

In Campaigns By Bhawana Anand - October 03, 2019

The OOH campaign is further amplified with radio advertising which brand finds an effective synergy

‘OOH advertising is a good catalyst for product promotion’

In Campaigns By Shradha Mishra - October 25, 2018

FMCG brand Ganesh Papad is planning a fresh campaign in select Tier 1 cities