Discussions on attention economy, OOH messaging and Delhi Metro kick off OAC Day 2

In OOH News By M4G Bureau - July 29, 2023

The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.

Dr Amit Kumar Jain, Director (Ops & Services), Delhi Metro to address OAC 2023

In OOH News By M4G Bureau - July 03, 2023

Dr Jain will be speaking on the theme of ‘How a growing DMRC network is creating greater advertising opportunities’

Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

In Campaigns By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering

The Harvest Express chugs along

In Campaigns By M4G Bureau - November 17, 2022

The Delhi Metro train wrap says aloud it’s ‘Burger Time'

OOH it’s Gabbar Singh vs the Bigg Boss!

In Campaigns By M4G Bureau - September 28, 2022

COLORS Network is strategically using Delhi Metro’s Pink Line to promote the new season of Bigg Boss, while evoking the ever green Bollywood villain ‘Gabbar Singh’ to grab more eye balls.

PNB woos TG with brand splash on Delhi Metro

In Campaigns By M4G Bureau - September 28, 2022

For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

NCRTC plans for FOB with travelator between Sarai Kale Khan RRTS Station & Hazrat Nizamuddin Rly Stn

In OOH News By M4G Bureau - April 12, 2022

Sarai Kale Khan station is one of the largest stations on 82 Km long Delhi- Ghaziabad- Meerut RRTS corridor. With Multi-Modal Integration (MMI) at its core, this 215 m long, 50 m wide and 15 m high RRTS station is strategically located in close vicinity of Delhi Metro Station, Indian Railway’s Hazrat Nizamuddin station and Vir Haqiqat Rai ISBT.

Sapphire Media installs 310 screens at Delhi Metro Pink Line stations

In OOH News By N Jayalakshmi - November 17, 2021

The Pink Line (Line 7) covers a length of 58.43 km and is the longest individual line of Delhi Metro, passing alongside the busy Ring Road in Delhi

Najafgarh-Dhansa Bus Stand Delhi Metro corridor to be inaugurated on Sept 18

In OOH News By Rajiv Raghunath - September 17, 2021

Passenger services on this section will commence the same day.