By: Pray Jani
Last updated : October 30, 2019 1:31 pm
A Kolkata based start-up enters in the transit business offering DOOH with economical costing
Commenting about their distinguished approach, Harsh Vardhan Mahipal, the founder of the company says “OOH is going to be data driven and this is the right direction to move forward. At the same place, during a different time, the demographics would be different.” With the right kind of data and technology, DOOH can tap into the right audience at the right time, and this is exactly what TaxiTop Media is striving to achieve. For this reason, the company is developing technology to target more data points which give a more accurate understanding of the demographics”.
The company started with Uber, a cab hailing company which Harsh believes has helped them in gaining trust in the market. As of now, the company is running campaigns for some local brands based in Kolkata. However, inquiries from brands like Reliance Digital, Pantaloons, Westside and a few others, has shown some promising signs for the digital media.
By the month of January, the company is hoping to enter Mumbai and is aiming to have a network of 500 screens and wraps across Kolkata and Mumbai by March 2020.