By: Bhawana Anand
Last updated : September 04, 2018 10:00 am
Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi
Although malls attract large footfalls, and the media there has a captive audience, the steep rates will still deter many brands from advertising on the mall facade.
It emerges that the civic body first took note of the need to put a fee on mall facades when firms owning tendered media adjacent to the malls expressed concern over competition from mall facade media. SDMC thereafter placed a ban on mall façade branding and subsequently re-opened the branding of mall facades, but with a steep fee on the media. The affected media owners are now planning to reach out to the concerned authority to make a representation of their business problem.