Srishti Group’s OPT wins audio ad rights at Hyderabad’s Kacheguda railway station

Audio advertising is expected to register firmly with the large audiences at the busy railway station

OPT, an OOH advertising agency founded by Adharsh two years ago and belonging to the Srishti Group, has won the rights on audio jingles / spots through an open tender, at the Kacheguda railway station, falling in the Hyderabad Division of South Central Railway. The contract has been awarded for a period of 5 years. The Railways is promoting the audio jingles as part of the overall effort to raise its non-fare revenues.

Adharsh reckons that the audio advertising will be register firmly with the large audiences at the busy railway station and that a gamut of brands would be looking to leverage the media. Moreover, as the audio media draws the attention of the passengers with regard to train announcements, they will all be tuned into the media at any given time.