By: Pray Jani
Last updated : May 24, 2019 11:18 am
It’s not just the media, but the state of the building having a rooftop media that’s a concern
Media4Growth traversed select areas of the city to spot media units that are not quite appealing to the eye, or could be under-delivering to the advertising brands owing to their placements.
On the Goregaon-Bandra stretch and adjoining areas there were rooftop media units that were not adding to the city’s aesthetics in any way, more so because the buildings having the media units atop are not well maintained.
Perhaps, if all media units are well maintained and pleasing to the eye, and the building having those media are well maintained, the drive to remove all rooptop media in the city could have been forestalled more easily.