By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport
Signpost India embraced the spirit of Puja at the airport with beautiful Alpona and flower decoration. The 4 day-long celebrations saw the host of traditional performances such as Baul Songs, Dhaki and more throughout the day at the airport.
Earlier, commenting on Signpost India bagging the rights, an Airport Authority of India (AAI) official had said: “AAI’s priority for NSCBIA is focused around quality while valuing economic efficiency. We considered several factors in the bid evaluation including quality of advertising, resources planning, economic evaluation and passenger experience with an aim to select the
"We are honoured and delighted to work with NSCBIA. It is one of India’s major international airport hubs and a highly valued market. As strongest player in out of home advertising of India, we will bring in global experiential standards and in-house expertise, efficient media management and constant innovation to NSCBIA. Our aim is to assist in sustainable development and enhance digital and service capabilities of the airport. Working closely with NSCBIA and in-order to achieve both economic and social objectives, we will create a new digital experience, provide high quality products, services to maintain the culture and create a space full of innovation and quality”, said, Dipankar Chatterjee, Managing Partner, Signpost India.