By: M4G Bureau
Last updated : December 11, 2019 10:08 am
The agency has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas
dentsu X India has won this mandate versus IPG the incumbent agency group, Starcom, Madison and Havas. The business will shift effective 1st January 2020.
Divya Karani, Chief Executive Officer, dentsu X, says, “Yes, we have won the Reckitt Benckiser India mandate. It is an absolute privilege to partner with such a strong, purpose-driven brand. Moreover, since our values deeply resonate with theirs. We look forward to a productive and enduring partnership with RB.”