The agency has been hired to unlock new consumer connections and maximise returns on media investments
Gangappa’s last role was as COO at MediaCom, where she was in charge of day to day operations and managing key client relationships across metro cities
The business was won in a closely contested pitch, with various leading agencies in the fray
Gopinath will interface with key clients, enhancing Starcom’s strategic product and delivery and will usher in greater growth and opportunities
Starcom’s ROI centric planning approach through its state-of-the-art TARDIIS was seemingly the clincher
The business moves from incumbent Mindshare after a comprehensive process that saw participation from 8 other agencies
The mandate covers OOH, print, television, radio, and cinema
DOOH highlights will be shown in 13 cities
Pramod Patil joins a power-packed panel on the theme ‘Is DOOH ticking all the boxes for brands?’
Rural Marketing veteran Sandip Bansal, who was heading Rural Practice at GroupM, has moved on from GroupM and is planning a new rural marketing initiative. In...