Rajdeep Publicity bags ad rights on NDMC digital screens

Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop

OOH media owning firm Rajdeep Publicity has acquired exclusive media rights on 4 digital screens deployed by New Delhi Municipal Corporation (NDMC) in the New Delhi area. Allotted for a period of 3 years, the firm will be selling advertising spots of 10 seconds each on the screens, to be played in a 2-minute loop. The contract is for four screens -- two at Connaught Place one each at Khan Market and Palika Kendra. The screens were installed by the NDMC a year ago for public information display.

A Rajdeep Publicity spokesperson told Media4Growth that various brands are already showing interest in having their advertising displays up on the screens. The brand advertising will begin by the month-end.