By: M4G Bureau
Last updated : June 05, 2018 9:24 am
The key reason for the non-fare revenue shortfall may be attributed to the consolidated media packages failing to gain traction
As has been reported by Media4Growth earlier, the decision making on railway media rights is being once again decentralised. In 2016-17, the non-fare revenues for the railways added up to Rs 10,338 crore.