By: Rajiv Raghunath
Last updated : December 05, 2017 6:53 pm
The Outdoor Advertising Awards (OAA) 2017 function will be held at Renaissance Mumbai Convention Centre, Powai, Mumbai in the evening of July 29, 2017
The OAA metals are the most coveted awards in the Indian OOH industry. Every year, the contest for different OAA categories attracts a large number of entries. The entries are adjudicated by separate juries comprising eminent brand marketers who have deep knowledge of OOH advertising.
This year, the eligibility norms for the OAA categories have been made all the more stringent. The prime objective of the contest is to raise the bar for OOH excellence, while ensuring that the guidelines reflect the dynamic developments on the Indian OOH landscape.