Media Planning & Buying
Primetime OOH undergoes revamp
The company re-positions itself as “Prime Outdoors”.
Primetime OOH, the specialist out-of-home media division of parent company Primetime Media services is undergoing a major revamp. Along with that, Primetime OOH recently boosted their strength with the appointment Sanjay R.P. Somvanshi who has 13 years of experience with a wide array of companies like Yamaha Audio/Jamo Speakers, Actis Technologies, TDI International, En Route Media and carries cross functional expertise.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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Planning & Buying
It’s Spotlight takes over digital screens at CP.67 mall, Mohali