By: Bhawana Anand
Last updated : December 05, 2018 10:12 am
Media owners cite that the ULB has set unviable cost on media to be contracted, apart from pushing the industry on the backfoot with regard to existing media displays
While the ULB is looking to making capital of the revenue opportunity from granting permission for putting up media during the Kumbh Mela, the civic body – in tandem with the body coordinating the large event – is keeping the tender costs very high, explained a local media owner. As a result, there was hardly any participation in the tendering of the said media. Moreover, with just about 45 days to go for the Mela, the media owners assert there is too little time left to recover such significantly high media costs.
The media owners with the local outdoor association at the lead approached the High Court which issued the orders to the ULB to reply on the applications submitted by the media owners; the ULB has since given a negative response to the applications. Currently, the Allahabad Outdoor Welfare Association i.e. the local outdoor association is making representation to different officials to get the outdoor business back on track.