Pratibha Global bags media rights for BQS in Indore

Awarded by AICTSL, the modernised bus shelters with a multi-color daylight readability have minimum 5 colors that adjusts the brightness of the display as per environment condition

Pratibha Global Pvt. Ltd. has bagged the advertising  rights for the construction of Bus - Q - Shelters (BQS) on Built, Operate, Maintain & Transfer Basis (BOT) in Indore. Atal Indore City Transport Service Limited has allotted the mandate for 200 bus shelters for one year. Currently the shelters are under construction. These are modernised bus shelters made of Austenitic steel of the grade 1.4301is being used in making the structure of BQS containing 17-18% chromium and 8-11% nickel.

Confirming the news, Sanjay Seetha, Director - Media & PR, Pratibha Global Pvt. Ltd.  shared, “We have sole rights for all 200 BQS’s which is to construct in a modern way containing roof built by Modular SS-304 Truss, benches and two-colored dustbins. These Bus Shelters lying between residential areas and corporate areas of the city, which is catering to a mix of audiences. This format attracts a huge attraction of the masses and advertisers.”

The display is Multi-color daylight readability with minimum 5 colors with extra features consoling i.e. auto brightness that adjusts the brightness of the display as per environment condition. Such features make the BQS format attractive for the masses and advertisers for advertisements.

“BQS format is going to be a premium set of attraction in Indore for advertisement as they cover most of the important retail area and corporate locations”, says Sanjay.