By: M4G Bureau
Last updated : April 27, 2020 9:46 am
Bihar based Pratibha Advertising, implements Edge1 OOH Advertising Software to manage their OOH advertising business
Pratibha has implemented the Edge1 web-based media owner platform to enable campaign automation and transparent proof-of-performance (POP) delivery across their network to their clients.
Edge1’s strength in managing static OOH networks made it a natural fit for Pratibha, which dealt with static media exclusively for years. The Edge1 sales tool also allows Pratibha quickly respond to queries and send media plans.
Upinder Singh, Project Director of Edge1 Software, says “I can’t be more than happy, to start the implementation in Pratibha. With Pratibha on board with us, now Edge1 is implemented in almost all states of India, with top media owners companies working with us. We’ve again geared all teams to make it yet another successful implementation. And now, when Edge1 supports digital out-of-home as well as static, Pratibha is in a good position to expand its business down a new avenue.”