By: M4G Bureau
Last updated : May 07, 2020 9:07 am
£20,000 worth free creative solutions available for any £100k booking
Posterscope London has announced it is offering advertisers £20,000 worth of free creative support on any new out of home campaign booked (over £100,000) during May or June.
Glen Wilson, Managing Director of Posterscope, said: “Understandably advertisers are questioning the value of out of home right now, with travel and movement restricted. We hope this offer of creative support will make it easier for some advertisers to put work out into the world again, and reappraise the role that OOH can play as we look towards a time when we can start getting out and about again.”
While OOH has been one of the hardest hit mediums, it has been used to great effect to communicate important health and safety messages, and to reach local audiences as they move around in their communities. Some of the best creative work to have emerged during the pandemic has also incorporated OOH as a canvas to entertain, inform and engage.