By: Bhawana Anand
Last updated : September 27, 2019 12:04 pm
It is learnt that media owners also preferred not to attend a meeting called by the Patiala municipal commissioner to discuss the media opportunity
The corporation has now reduced the bid price to Rs 6.3 crore and the city commissioner had even called for a meeting with the local media owners to discuss the opportunity. However, it is learnt that no media owner participated in that scheduled meeting.
The city has some 85 unipoles which are having a rather low occupancy, so the media owners are less inclined to increase their inventory, that too at a high cost.
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Currently the municipal corporation earns revenues from advertising close to Rs 1.45 cr – Rs 2 cr annually and they are looking to increase this revenue source. The MC has added new media options like gantries, bus shelter media, LED screens, media on toilet blocks, etc.
Media owners in Amritsar and Jalandhar are also seen to be lukewarm to any tenders for media rights floated in the respective cities.
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