By: Bhawana Anand
Last updated : February 14, 2020 3:33 pm
The campaign will be on the brand’s ACs
Talking about OOH advertising, Agarwal mentioned that it is an impactful medium for building brand recall. Some time back Panasonic India had launched a major OOH campaign for its Anchor brand switches. It is seen that the brand takes the OOH route in the top 8-10 markets.
The brand is planning new product launches in the AC, refrigerator, washing machines and water heater segments in the coming financial year.