Mumbai Metro expansion will spur advertising on its networks: Devendra Kumar Sharma, MD, MMMOCL

Metro network is cut out for DOOH expansion, says DK Sharma

At the 2nd Transit Media Talks held in Mumbai on February 6, Devendra Kumar Sharma, Managing Director of Maha Mumbai Metro Operation Corporation Ltd (MMMOCL), while speaking on the theme of “How  the  Metro  Networks  will create compelling  Media  Investment  Opportunities” said that two new lines of Mumbai Metro network will become operational by the year-end.

While the Mumbai suburban trains carry close to 8 billion people a year, Sharma said the city still needs a rapid train transit system with a ridership of 12 billion by year 2031. “That will also create a humongous opportunity for advertisers,” he said.

Explaining the advantages of advertising on the metro network, Sharma explained that the commuters on an average spend 3-4 minutes on the train platform and 10-15 minutes around various areas of the station, which can be leveraged by the advertisers more effectively.

He also expressed hope that DOOH will come in a big way on the network. “It can be taken one step higher with newer technologies such as artificial intelligence, face recognition, and gives the opportunity to have dynamic content that communicates in different regional languages.”

MMMOCL is planning to launch RFPs to obtain feedback from the media investors on relevant advertising touchpoints on the Metro networks.