By: Pray Jani
Last updated : July 09, 2019 1:03 pm
MCGM Joint Municipal Commissioner (Special) will hold meetings with the MHOA and the corporators to discuss their suggestions on DOOH
On a larger plan, Mr Wagaralkar believes that OOH has a significant part to play in delivering social messages and that digital OOH media can help enhance that aspect of OOH communications.
According to him, DOOH media could certainly augment the beautification of the city. However, the policy will take cognizance of the hazards posed to traffic movement, as also the protection of heritage sites. Suggestions will be taken from the traffic department as well, for the same. All said, the committee is “open to ideas from the experts in the industry to facilitate a smooth introduction of the ad policy and the technologies, as long as it uplifts the beauty of the city, its heritage and the safety of people are not compromised,” said Mr Wagaralkar.
“Advertising industry undoubtedly plays a big role in city’s infrastructural planning. The corporation will try to simplify the procedure for advertisers and address the other difficulties that the industry is facing. This will be one of the focus areas in the ad policy.” He adds.
Eco-friendly and safe advertising media and plans will be welcomed by the MCGM.