By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region
De Roys spent nearly seven years with tenthavenue, following almost a decade with WPP media agency GroupM as COO and CFO for France and then COO for search and performance marketing in the EMEA region. “Kinetic has challenged the industry to stretch the definition of what OOH can be for brands, has shown itself to be on the vanguard of dynamic, and context-aware media solutions,” De Roys said in a statement.
“Marc-Antoine has been involved with Kinetic since the launch of tenthavenue in 2011, and he will continue to build upon the work already done at Kinetic by bringing additional insights into how data and technology can further power OOH, and how it builds efficiencies around operations,” said tenthavenue CEO Rupert Day.