Results For "Mauricio-Sabogal"
3 News Found
Integrate channel-based planning with audience-based planning: Mauricio Sabogal
In OOH News By VJ Media Bureau - July 28, 2015
Speaking on the theme"How technology and social media amplification are moving OOH to the centre of strategic planningâ€ on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Mauricio Sabogal, Global CEO, Kinetic Worldwide, touched upon the various international set practices and innovations that enable OOH to become an important medium for advertising.