Rachana has spent over 12 years in the OOH industry and diligently built Unilever and Amazon brands in the out-of-home space during her last assignment in Rapport, the OOH arm of Mediabrands.
Kinetic India, the out-of-home advertising agency, announced the appointment of Rachana Lokhande as Director - Trading and Operations and will have all India buying, trading and operations team reporting to her at Kinetic. She will oversee the trading, operations and buying functions of the company. Speaking on her new role, Rachana Lokhande said, "I am thrilled and excited about my new role at Kinetic and look forward to working with its dynamic team to drive its accelerated growth story."
Commenting on same, Suresh Balakrishna, CEO - South Asia & Middle East, Kinetic said, "I have worked with Rachana in my previous assignment and know her to be a committed and driven professional. She brings with her the experience of handling very large and demanding clients like Amazon and HUL. I am delighted that she has joined Kinetic, this will only strengthen our hold on the Indian market".
Rachana, a mass communication graduate and a mechanical engineer, started her career with Ensure Outdoor as Planner and Buyer and later took up new and progressive roles at RK Swamy BBDO, Aaren Initiative and Rapport prior to Kinetic Worldwide with total experience of 15 years.