KENT promotes CamEye with Balloon Tagging activity

Recently forayed into Automotive Security, KENT targets premium cars with targeted RWA activity

KENT RO Systems Ltd has recently forayed into Automotive Security, with the launch of KENT CamEye: Next-Gen Car Camera which ensures the safety of cars and people sitting inside it. It’s a dual camera device to record everything happening inside and outside the car and allows to live video stream either camera.

An innovative campaign was rolled out to promote the product comprising of on-ground activation. It was a balloon tagging activity conducted at relevant touchpoints across Delhi-NCR i.e. parking of premium RWAs, corporate parks, clubs and malls. Branded balloons with CamEye shaped tags tied up with a ribbon, were attached to the premium category car. The activity has been very well received by the people in and around the targeted touchpoints, especially the kids and families. They carried the balloons home as well, which also helped in further amplification of the visibility of campaign.

Varun Gupta, Director, KENT RO Systems Ltd., said “Balloon tagging campaign got kicked-off during the festival month to capture maximum eyeballs and to ensure that the communication reaches out to the target audience. It was able to capture the consumer’s attention & create an enriching experience for them. Kent CamEye is in sync with today’s fast-paced life and 21st -century security needs. It also facilitates in monitoring undisciplined driver behaviour such as AC misuse, over speeding, etc. The campaign allowed us to communicate our core proposition of security to our customers and has successfully delivered on key metrics of brand awareness and recall.”