Jignesh Dawda, VP - Marketing, IDFC Asset Management Company, to address India Talks OOH Conference on Mar 8

Jignesh will be speaking at the upcoming in-person India Talks OOH Conference on ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai.

Jignesh Dawda, Vice President - Marketing, IDFC Asset Management Company, will be addressing the upcoming in-person India Talks OOH Conference on the theme of ‘How OOH can be a greater impact media for brands’. The conference will be held at Sahara Star Hotel, Mumbai on March 8, 2022.

Today, as brand marketing evolves, keeping pace with changing consumer behaviour and the growing role of digital channels, the role of OOH as an impactful medium assumes greater significance. Against this backdrop, it would be relevant to hear the perspectives of brands on how OOH as an advertising medium can create impact and deliver for them. This is what Jignesh will be talking about, drawing from his own experience.

Jignesh has over fifteen years of rich experience, spanning Sales and Marketing. He has a

strong track-record of crafting innovative and differentiated campaigns, centered on brand building.

Jignesh started his career in the Platinum Credit Card division of American Express, where he focused on sourcing premium credit cards. During 2010-13, he managed clients in the Group Credit Life division in Mumbai and Gujarat for Kotak Life Insurance. During this period, Jignesh developed proficiency in implementing strategic initiatives, including business planning and sales strategy development. He also focused on new business acquisitions and generated fruitful business lines from existing customers. In 2013, he joined IDFC AMC in retail sales and shifted to the Marketing division within a year.