By: Pray Jani
Last updated : September 10, 2019 5:44 pm
Brands get creative with their installations to engage audiences at Ganesh Utsav hubs
To fight the competition and grab attention, brands rely on innovations and installations. Parle Agro, with the help of Coral Media, has installed a Ganesh idol made of Frooti tetra packs at Lalbaugcha Raja, where about 10 lakh worshipers come to visit. The installation is at 5 ft. height and the idol itself is 8 ft. tall.
TVS Apache and Hero cycles have installed product display units around the queues reaching up to the Ganesh Idol. The TVS Apache bikes are placed at 5 ft. height so as to be visible to the entire hall of worshipers, maintaining over 4-5 hours of visibility. Apart from these, Ching’s Secret has installed a huge model of their bottle of Schezwan Chutney flavour. The installation is placed at eye level so every passer-by can have a good look at it. Colgate too takes a step ahead and gives out samples of their latest flavour of toothpaste to the worshipers gathered outside the Lalbaugcha Raja.
With such unique initiatives, brands, alongside the agencies and media owners have installed innovations to stand out and simultaneously provide solutions in some form or the other.
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