IndiGo’s new ‘Tough Cookie’ campaign set to appear on OOH to thank doctors and nurses

It has been conceptualized to express gratitude to the frontline workers who are battling the deadly Covid19 and saving lives

At this time, when the country is suffering with the most unprecedented pandemic, private airline IndiGo has launched a ‘Tough Cookie’ campaign on the occasion of National Doctor's Day to thank the medical fraternity for providing service to the nation. 

The airline will run a 360-degree campaign on multiple platforms including Print, OOH, PR, social media, along with other on-ground and in-flight activations to promote the initiative, which will go on till the year end. 

“At IndiGo, we understand and respect the commitment that India’s frontline workers have shown during these challenging times. This campaign is our way of expressing profound gratitude for the services of the medical community in the nation. This is a heartfelt gesture for frontline medical workers everywhere - the undisputed heroes of 2020 - and a small way for us to demonstrate our support and thanks for their indispensable efforts,” said William Boulter, Chief Commercial Officer, IndiGo. 

As part of the campaign, IndiGo will provide up to 25% ‘Tough Cookie’ discount on the airfares to the nurses and doctors who have serviced in these challenging times. 

On-board the flight, a warm welcome will be extended to the frontline warriors, thanking them for their courageous work.

Moreover, a complimentary cookie tin at check-in, welcome announcement at the boarding gate and special ‘Tough Cookie’sticker on the personal protective equipment (PPE) will be given to them.