By: M4G Bureau
Last updated : July 22, 2019 12:06 pm
Engines of different trains are to be allowed for branding, wherein promotions can be done only through stickers
Unlike coaches where flexes are allowed to be used, the engines will have only stickers as a branding. It may be noted that the Indian Railway has close to 13,000 trains running on a daily basis. They are currently charging Rs 1.98 lakh per year for branding products on an engine. The non-fare revenue is not even 5% of its total revenue of railways. Recently , the Railways also allowed for branding on freight trains.
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