By: Bhawana Anand
Last updated : October 24, 2018 10:08 am
OOH campaigns and on-ground activities will be conducted in bursts, along with other media activities starting from today
Hyundai Motor India has positioned Santro as an affordable car with in different variants. “To promote the car we will go pan-India with billboard advertising,” said Puneet. The hoarding creative has been designed to entice the masses with the new design and fresh look of the car; audiences will also get a look & feel of the car in malls and airports, he added.
Havas Media handles the media duties of Hyundai India while their in-house agency Innocean Worldwide deals with the outdoor buying. Airport media buying is done directly by the brand.