By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Pramod Bhandula, Executive Chairman, JCDecaux India, Pawan Bansal, COO, Jagran Engage, Dipankar Sanyal, CEO, Platinum Advertising and Amit Kapoor, Director, US Advertising shared their perspectives on the catalysts for OOH growth in Delhi NCR and other markets around the country at the Delhi NCR Talks OOH Conference
When asked if the doubling of business would call for concerted efforts by the media owning firms and specialist agencies in tandem, the panelists asserted the need for such an approach and added that first steps in that direction have been taken in view of the adoption of IOAA’s S-O-P, although the consensus on the same among IOAA and AAAI took all of two years.
The panelists commented that as the industry looks to leverage the larger investment opportunities, especially in the transit space, total exclusivity of media rights would be more beneficial to the investors and media buyers. It was pointed out that the industry is also gearing up to make capital of the likely opportunities that smart city development will offer. Some of the media owning firms have already made presentations to concerned government departments in this regard.