By: M4G Bureau
Last updated : December 05, 2017 6:53 pm
Sonal Dabral decides to move on from DDB Mudra Group; Rahul Mathew will be appointed as the National Creative Director, DDB Mudra Group and Brijesh Jacob, will handle the role of Group's Chief Creative Technologist.
In his new Group role, Rahul will be responsible for the creative product of DDB Mudra West while Brij will be responsible for the creative mandate of DDB Mudra North, DDB Mudra South, DDB MudraMax (Media, OOH and Experiential) and 22feet Tribal Worldwide. This will be in addition to Brij’s existing role as the Joint Managing Director, 22feet Tribal Worldwide. Both, Brij and Rahul will be reporting to Vineet Gupta, Group CEO, DDB Mudra Group (Designate) and will jointly lead the overall creative product of the Group.
Quoting on the transition, Sonal Dabral said, “I have enjoyed my five years in the DDB Mudra Group, working with a great young team here. I'm happy that in the past few years we were able to put together a strong creative team with able leaders in
A creative stalwart with close to two decades of experience, Rahul Mathew has built many renowned brands and has won multiple awards along the way. A new age creative thinker to the very core, he is equally adept at traditional, non-traditional and digital media. Rahul joined DDB Mudra West in 2014 as the Creative Head. Since then, he has worked closely with Sonal Dabral and Rajiv Sabnis, Managing Partner, DDB Mudra West to innovate the agency’s product consistently and to create celebrated work for agency’s diverse client roster including brands like Big Bazaar, Century Ply, Godrej, Lipton, Johnson and Johnson, Volkswagen and Symphony to name a few. During his earlier stints with other leading national and international agencies, Rahul added prestigious brands like Airtel, Cathay Pacific, Coca Cola, Colgate, Parachute and Tata Motors to his portfolio. He is an appreciated writer and has a known track record of guiding his teams to achieve creative and business objectives.
Brijesh Jacob is one of the pioneers of ‘creativity for digital world’ in India. An SIMC alumnus, Brij entered the ad-world as a trainee copywriter with Rediffusion Y&R. Since then, he has been associated with strong agency names like Lowe Lintas. His stint with the traditional media ended after his association with Grey Worldwide as an ECD. In 2009, he moved further to be the co-founder of one of India’s top 5 leading digital agencies -- 22feet (**Brand Equity Agency Reckoner 2017). Since 22feet’s inception, Brij has been largely responsible for its creative and technology product of the agency’s Mumbai team. With the ever evolving consumer dynamics, Brij’s rational and futuristic stand- point has led the agency to win the businesses and trust of the many renowned brands that the team works with.