By: Bhawana Anand
Last updated : May 04, 2018 10:16 am
The OOH advertising too was set in regional contexts, and that worked for the brand
As Krishnakumar further explained that the communication designed in different Indian languages were ideated, designed and directed at the regional level instead of it all being dubbed at one place. The same strategy was for OOH advertising wherein the hoardings featured creatives in the dominant language of the region or state.