By: M4G Bureau
Last updated : May 19, 2020 3:10 pm
The Account was won after a multi-agency pitch
Piali Dasgupta, VP-Marketing, Columbia Pacific Communities, said, "With a vision to help seniors live healthier for longer, our offering is a unique amalgamation of wellness, real estate, hospitality and technology. Senior living is an emerging category and a novel concept in India, the category is high on EQ and empathy and therefore requires communication that is backed by a strong, compelling narrative. Famous was able to synthesise this in a simple way and speak to the heart, not the mind."
In less than two years of operations in India, the brand has already bagged 10 coveted marketing awards for its digital campaigns, offline campaigns and its website.