Coca Cola’s Bromance on OOH soon

GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks

Coca-Cola has launched a fresh multimedia campaign called ‘Share a Coke’ this summer. The global marketing campaign has already released a TVC on the mainline media wherein the OOH campaign on similar lines is set to be out in a couple of week’s time. GLO, the outdoor wing of Lodestar UM, handles the Coca-Cola account is working on the campaign, as per sources.

The new campaign is designed to create a personal connect with different segments of the Indian culture and the ‘Bromance’ depicted in the campaign exemplifies this.