By: Bhawana Anand
Last updated : December 05, 2017 6:53 pm
The state government’s decision to put on hold all new advertising tender floats on hold has seriously impacted the civic body’s revenue earnings. Efforts are on to get permission for a tender for 80 unipoles
The efforts are being made by the local authority to generate some amount of revenue as the municipality is facing revenue crunch due to absence of outdoor advertising. The revenue generated by 80 unipoles is close to Rs 3 crore, estimated by Harvinder.
Commenting on Navjot Singh Sandhu’s vision to churn out at least Rs 100 crore from the Ludhiana market, Harvinder gave a positive response as he said, it is not impossible. However, to achieve such a big target a huge bunch of media formats will be required such as on private buildings, etc.