By: M4G Bureau
Last updated : September 26, 2019 2:42 pm
The campaign consisting of film, print, and OOH, is conceived by Dentsu One
The campaign story revolves around a young protagonist on his quest to make great shots from the ordinary everyday moments. The campaign shows how being at the right place at the right time means nothing without the right camera.
The campaign consisting of film, print, and OOH, is conceived by Dentsu One. Began with TVC, the campaign will follow to OOH space in the coming days.
On occasion of launch, C Sukumaran, Director, Image Communication Products & Consumer Systems Products, Division says, “At Canon, it has always been our endeavour to empower consumers to excel in the art of photography. Through our
Speaking about the campaign, Auryndom Bose, Group Creative Director, Dentsu One says, “We live in an age of cool gadgets. And a DSLR that feels like anything less than that - won’t reach out to this new crop of photographers, who are beginning to find their feet and fame on Instagram. The idea that life around you could be pushed to greatness by simply looking at it through a DSLR became both the story and the strategy of the creative.”
Sunita Prakash, Senior VP, Dentsu One adds, “The platform idea of ‘Do Great’ is