By: Nibedita Saha
Last updated : December 05, 2017 6:53 pm
The OOH firm has won the rights on 25 back-to-back 40ft x 40ft unipoles on the stretch from Wadi Bunder to Wadala for a 10-year period
Bright Outdoor Media maintains that media assets on the Wadi Bunder-Wadi stretch would be key interest to advertising brands as the area sees high traffic movement and therefore high visibility for brands. Besides, the unipoles would enjoy a domineering presence in the area as there are no other major media assets present there.
Commenting on the win, Yogesh Lakhani, CMD, Bright Outdoor Media, said, "We are very happy and proud to win the tender. We have the sole rights on this particular stretch, so we can provide our clients effective communication for their brands".