Contracts & Investments
Bright Outdoor wins Mumbai Port Trust tender for rights on 25 unipoles
The OOH firm has won the rights on 25 back-to-back 40ft x 40ft unipoles on the stretch from Wadi Bunder to Wadala for a 10-year period
Bright Outdoor Media has won the tender floated by Mumbai Port Trust for ad rights on 25 back to back 40ft x 40ft unipoles on the Eastern Express Highway from Wadi Bunder to Wadala. The rights have been awarded for a period of 10 years.
Bright Outdoor Media maintains that media assets on the Wadi Bunder-Wadi stretch would be key interest to advertising brands as the area sees high traffic movement and therefore high visibility for brands. Besides, the unipoles would enjoy a domineering presence in the area as there are no other major media assets present there.
Commenting on the win, Yogesh Lakhani, CMD, Bright Outdoor Media, said, “We are very happy and proud to win the tender. We have the sole rights on this particular stretch, so we can provide our clients effective communication for their brands”.
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