By: M4G Bureau
Last updated : January 15, 2021 12:20 pm
The Court verdict expected in the coming week
German skincare brand Sebamed has taken on competition with aggressive advertising on different media channels including OOH. The brand has targeted competing brands like HUL's Lux and Dove to detergent brand Rin, and claims that the beauty soaps do not maintain the optimal 5.5 pH level meant for sensitive skin. The same strong claims have made on the OOH canvas too, with Sebamed highlighting the pH level of various leading soap brands.
Hindustan Unilever Ltd (HUL) had taken the matter to the apex claiming that Sebamed’s advertisement harms the reputation of its products and the brand, without seeking complete information about its Lux soap.
The HC has reserved the order after listening to the case of both parties. The Court’s stand will be known on January 19.