By: M4G Bureau
Last updated : July 21, 2023 10:52 am
Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’
Do brands consider the varying OOH / DOOH formats available in the markets when planning their media spends, or are large formats like billboards the only ones kept in view? Is there merit in working with AOR or with multiple agencies when planning and launching OOH / DOOH campaigns?
Connected to these themes, Apurva Sircar, Senior Vice President & Head – Marketing, Bandhan Bank will be participating in a panel discussion on the theme of ‘How an evolving OOH can be pivotal to brand marketing’ at the Outdoor Advertising Convention 2023. OAC 2023 will be held at the Manekshaw Centre, Delhi on July 28-29.
Apurva is a Marketing and Business professional with nearly two decades of experience. He has exposure in diverse industries like durables, FMCG, and financial services. Within financial services, Apurva has spent considerable time in life insurance and banking.
Among the various interests Apurva has, he is very keen on customer experience and brand-led organisational impact creation. He has been in the driving seat for a few key organisational transformation projects in his career. Apurva strongly believes in cultivating a happy workplace environment that prioritises empathy while driving cutting-edge performance.
Beyond his professional pursuits, Apurva has keen interests in public speaking, outdoor sports, movies, and Hindi film music.