By: M4G Bureau
Last updated : February 15, 2019 9:59 am
The month long campaign on the Hyderabad Metro spreads awareness among the citizens of Hyderabad about the declining tiger population
Speaking about the initiative, Zulfia Waris, Vice President, Premium & Digital
KVB Reddy, MD & CEO, L&TMRHL said, “Hyderabad Metro Rail Project is the world’s largest Public Private Project in the sector. Our cumulative ridership has crossed more than 43 million and we are happy that Hyderabad has embraced metro rail as a comfortable, convenient, fast, safe and eco-friendly travel mode. L&TMRHL is committed to social causes and initiatives and has been involved in many such activities. When Discovery approached us to join hands with an aim to create awareness about tiger conservation, we readily accepted it as we truly believe in the cause of tiger conservation. This initiative will play a crucial role in ensuring that the citizens of Hyderabad become aware about the alarming situation of decreasing tiger population and be sensitive towards the global conservation project. I am glad that lakhs of our metro rail passengers who travel everyday will learn about the campaign, and I am sure will pass on this important message far and wide.”